Frans Minnaar, Management Advisor

Marketing mix is intended to help the companies assess their business activities. Originally, there were 4P’s that epitomized the marketing mix which included product, price, place and promotion. But recently, 3P’s have been added which stands for packaging, positioning and people.

McDonald's, a global fast-food giant, has mastered the art of marketing by employing a comprehensive mix of strategies tailored to meet consumer needs and stay ahead of the competition. The 7Ps—Product, Price, Promotion, Place, Process, People, and Physical Evidence—form the cornerstone of McDonald's marketing approach, ensuring the brand remains a household name.