Porter's Five Forces Model

The Five Forces model is a business analysis tool that companies can use to assess the intensity of competition within an industry. The model is based on the five forces that regulate the strengths and weaknesses of an industry, ultimately determining its potential profitability. By understanding how the five forces affect a specific industry, a company can position itself within a market and can adjust business strategies to counter industry weaknesses and take advantage of strengths. Google AI Image source: 123RF