A PEST (Political, Economic, Social, Technological) analysis looks at broad, external market forces, while a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis examines internal company aspects (S, W) and external factors (O, T). They're often used together: PEST identifies the big-picture external factors, which then feed into the Opportunities (O) and Threats (T) of a company's specific SWOT analysis, creating a more complete strategic picture.
About the template:
The template has been designed for users to identify events and conditions that may impact on the performance of an enterprise; considering external - and internal factors.
The template offers comprehensive features to align identified opportunities, threats, strengths and weaknesses to:
--Link it to strategic objectives.
--Align it with strategies.
--Align it with Organisational structures.
--Align it with Organisational systems.
--Align it with Customer or clients.
--Align it with Products and services.
The template generates a summary and detailed report, given the user inputs.
PESTE - and -SWOT Analysis
The template guides the user to conduct a PESTE, SWOT and Risk analysis, with the results being presented in quantified format.
